创造性思维在旅游业的运用
摘要：进入21世纪旅游业出现了买方市场的显著特征，特别是我国加入世界贸易组织之后，这种市场竞争的局面更趋激烈。为了适应这种变化，旅游管理者和旅游经营者对传统的'经营理念和经营模式不断重新认识，引入了崭新的创造性思维的理念，走创新发展的道路，不断创新以求生存。文章通过对创造性思维的全面分析，结合旅游业现状论述了旅游业对创造性思维的渴求以及创造性思维能为我国旅游业发展解决的问题。
关键词：创造性思维，旅游业，深度发展
The Utilization of Creative Thinking in Tourism Industry
Abstract: Entering 21st century, the prominent characteristic of the buyers market has appeared in tourist industry, especially after our country joins WTO, this plants situation of the market competition more fiercely. In order to adapt to this kind of change, Travel administrator and travel operator are re-recognizing traditional management theory and management mode constantly, introduce the brand-new idea of creative thinking, take the road to innovative development, is innovating in order to seek survival constantly. The article is passed to the creative multi-analysis that thought, have combined the current situation of tourist industry and expounded the fact of need for creative thinking of tourist industry and creative thinking can solve the problem in development of tourist industry of our country.
Keyword: innovation thought, Tourism industry, depth development
